Masthead
Desks
Articles are attributed to the desk responsible for them rather than to an individual writer. Each desk below covers one part of PPC Ad Optimization.
Field Desk
Reporting from the work
First-hand accounts of ppc ad optimization, including the parts that did not go to plan.
Records Desk
Documents and terms
Contracts, warranties and the details worth reading before signing.
Buyers Desk
Choosing and comparing
What separates the options in advertising and paid media, judged on what they do rather than what they claim.