Careers
Programmatic advertising checklist, from first line to sign-off
Programmatic advertising checklist covers scope, suppliers, access, data, creative, supply, auctions, measurement, invoices, incidents, and exit readiness.
Section
Careers
Careers
Display advertising best practices, stripped to what works
Display advertising best practices connect recognizable ads, supported claims, accessible assets, eligible supply, accurate pages, outcomes, ownership, and review.
Careers
Display advertising questions: what people ask and what is true
Common display advertising questions cover formats, inventory, audiences, placements, viewability, attribution, frequency, creative, costs, ownership, and control.
Careers
Social advertising mistakes include fake signals and deceptive interfaces
Paid social advertising mistakes include deceptive interfaces, unsupported claims, fake signals, weak pages, poor data, excess access, and misleading economics.
Careers
Piloting Google and Microsoft search advertising tools
Piloting the native search advertising tools of Google Ads and Microsoft Advertising: editors, scripts, bulk, APIs, rollback, labor and exit tests.
Careers
How to Evaluate Paid Media Strategy Trends
Treat paid media strategy trends as hypotheses: assess evidence, AI risk, signals, owners, tests, and rollback conditions before changing plans.
Careers
3 things worth knowing about paid media strategy examples
Three paid media strategy examples show how REI, Duolingo, and HelloFresh use co-op retail pushes, paid social testing, and win-back sequences.
Careers
Paid media attribution credit rules: choose by the decision, then reconcile
Choose paid media attribution rules for PPC decisions, then reconcile platform reports against mature orders, costs, and experiment results.