Rules
Cross-border PPC, targeting US buyers from Canada under two privacy regimes
Advertising and paid media aimed at US buyers from Canada runs on two privacy regimes, two tax treatments and one set of targeting settings you must get right.
Topic
Rules
Advertising and paid media aimed at US buyers from Canada runs on two privacy regimes, two tax treatments and one set of targeting settings you must get right.
Costs
Advertising and paid media billing in Canada turns on place-of-supply rules, so here is how GST, HST, PST and QST land on PPC management fees.