Rules
Cross-border PPC, targeting US buyers from Canada under two privacy regimes
Advertising and paid media aimed at US buyers from Canada runs on two privacy regimes, two tax treatments and one set of targeting settings you must get right.
Topic
pipeda
Rules
How PIPEDA consent rules change PPC tracking for Canadian advertisers
PPC ad optimization in Canada now runs through PIPEDA consent, OPC guidance and Quebec's Law 25. Here is how to set up pixels, tags and audiences that hold up.